Ultimate Plan from O2: Introducing our best mobile plan yet

There’s no such phrase as “the medium of the medium”. No one ever says “the average of the average”. You know what people do say? “The best of the best”. That’s what people want. And with O2, that’s what you can get. Introducing our Ultimate Plan - all our best services brought together in one package.

Ultimate Plan allows you to relax in the knowledge that you’ve got a plan that covers all the bases. As well as the ability to pick and choose the right contract for you, Ultimate Plan brings you complete peace of mind with O2 Insure - Ultimate Cover, our most comprehensive insurance yet, as well as McAfee Security Plus to keep you safer online wherever you go. You can roam freely at no extra cost in 123 destinations worldwide (including popular holiday locations such as Italy, Croatia and the USA) with O2 Travel Inclusive Zone Ultimate. And if that’s not enough, you get premium entertainment options too. Quite simply, it gives you the whole lot.

You’re in control of your plan with O2. You can pick from three levels of customs plans - with each one dialling up the value and the perks. Go for a Classic Plan to get everything you need, on top of extra perks for being with O2 - like access to rewards and experiences with Priority. Or dial it up and get even more exclusive benefits with a Plus Plan. We’re talking everything from O2 Switch Up to an Extra from O2 for three months included.

With our Ultimate Plan, you'll love the perks - not least because they’re worth up to £1,158*. Welcome to a whole new level of mobile plan. Here are all the details.

With Ultimate Plan, the phone is protected thanks to O2 Insure - Ultimate Cover, which comes with unlimited claims and a three-year warranty. The best part? You’ll never be without a phone for more than a few hours, because we’ll replace it on the same day if you let us know before noon (depending on your postcode) or, if you tell us after midday, the very next day. Ultimate Plan also includes McAfee Security Plus, keeping you safe online wherever you go.

With O2 Insure - Ultimate Cover, you’re covered for repair or replacement of your mobile phone or connected device in the event of accidental loss, theft, damage or breakdown (within three years of purchase date from O2), as well as accessories purchased from O2 (up to £300) that are accidentally lost, stolen, or damaged at the same time as your phone or device. Replacement devices may be from refurbished stock that has been tested and is fully functional​. It doesn’t cover theft of a mobile phone or connected device that was left unattended, including in a vehicle or property, unless you can demonstrate that reasonable precautions were taken to protect the item. It doesn’t cover cosmetic damage including but not limited to scratches and dents that don’t affect normal function, or the cost of calls, texts or data downloads made after your phone or device was lost or stolen, or the loss of data, software, graphics or other materials downloaded to your device.

It almost goes without saying that you can pick the length of your contract and the amount of data that suits your needs. But with Ultimate Plan, you can also upgrade your phone every 90 days if you want. That’s right - if you’re always after the latest and greatest, with O2 Switch Up you can just let us know what you want and we’ll upgrade you. Or you can grab one of our Like New phones if that works better. And it doesn’t matter how long you’ve got left on your contract: we’ll simply pay it off and start you on a new one.

Talk about going the extra mile. Ultimate Plan includes O2 Travel Inclusive Zone Ultimate, which is a fancy way of saying you’ll be able to roam freely at no extra cost in a whopping 123 destinations, including every nation in the EU and popular holiday destinations such as the USA, Türkiye, Mexico, Thailand and Dubai.

With Ultimate Plan, you can choose an Extra from O2 – including Disney+ Premium Plan, Prime Video and Cafeyn – at no extra cost. Pick one and you’ll be able to enjoy it for the entire length of your contract. For even more entertainment, download the Priority app for exclusive access to experiences, daily treats, prize draws and Priority Tickets for thousands of gigs and events across the UK.

You don’t need to give a moment’s thought to how many calls, texts and MMS messages you get with Ultimate Plan – they’re unlimited as standard. And all the other extras mean that you don’t have to think about paying for things like roaming, entertainment or security apps separately. It’s all included in your single monthly payment for the Ultimate Plan.

Terms apply. See terms & conditions below.  

^{O2 General: Open to O2 customers and Virgin Media broadband customers only. Priority is an O2 service. 16+. UK residents. Internet access and registration required. Offers subject to eligibility criteria and availability. Terms apply, see the Priority app or o2.co.uk/terms.}

^{Telefonica UK Ltd is a Lender and Insurance Intermediary, authorised and regulated by the Financial Conduct Authority. Insurance underwritten by Telefonica Insurance UK Branch, authorised and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.}

^{Ultimate Plan customers cannot benefit from any related discounts, including but not limited to: promotional handset or airtime discounts, discounts relating to O2 student or O2 open, Friends and Family discounts, and Multisave discounts.}

^{Devices subject to availability. 0% APR. Finance subject to status and credit checks. 18+. Direct Debit. Credit provided Telefonica UK Ltd. Telefonica UK is authorised and regulated by the Financial Conduct Authority for consumer credit and insurance. Terms apply https://www.o2.co.uk/termsandconditions.}

^{*Ultimate Plans worth up to £1,158: Total figure based on additional value after comparing inclusive Ultimate Plan benefits vs inclusive Plus Plans benefits. Standalone value consists of: (i) O2 Insure – Ultimate Cover (average cost £11.50pm – calculated over 36 months), (ii) O2 Travel Inclusive Max bolt-on (average cost £3pm – calculated over 36 months), (iii) O2 Switch Up (usual cost £6.99pm – calculated over 36 months), (iv) an additional Extra (usual cost of £10.99pm for Disney+ Premium Plan – calculated over 36 months), (v) McAfee Security (usual cost of £4.99pm – calculated over 36 months), and (vi) Unlimited MMS (usual cost of £5.11pm – calculated over 36 months). Value of certain other inclusive Ultimate Plan benefits have not been included in total figure.}

^{O2 Insure -Ultimate Cover terms: Covers repair or replacement of your phone and includes damage (except cosmetic damage), theft (unless left unattended without proof of protection), accidental loss, breakdown (within 3 years of purchase date from O2), accessories purchased from O2 (up to £300) that are accidentally lost, stolen, or damaged at the same time as your phone or device, plus Worldwide cover. Same day delivery, excluding weekends and public holidays, Northern Ireland, certain postcodes in Scotland, Isle of Man and Scilly Isles. Successful claims must be made by 12 noon UK time. Make a claim online at https://www.o2.co.uk/insurance-claim. Repair or Replacement delivery available to a UK address only (Monday to Friday inclusive, exceptions & exclusions apply).Replacement devices may be from refurbished stock that has been tested and is fully functional. You can cancel at any time via MyO2. See https://www.o2.co.uk/help/digital-services/o2-insurance for more details.}

^{McAfee Mobile Security Plus: Covers 1 device for 1 year. Requires iOS operating system 15.0 or later; Apple Watch app available with iPhone 5 and later or Android operating system 9.0 or later; Android Watch features supported with OS 9.0 or later.}

^{O2 Travel Inclusive Zone: Only included with Ultimate Plans on eligible tariffs. Includes unlimited minutes, texts and data roaming. Roaming destinations include our Europe Zone plus O2 Travel Inclusive Ultimate Zone in 75 destinations outside Europe. Data speed capped at 2Mbps in our Inclusive Ultimate Zone. Subject to fair usage at no extra charge. Non-commercial use only. Terms apply, see https://www.o2.co.uk/international/travel-inclusive-zone-ultimate. For information on our Europe Zone and out of bundle charges, see https://www.o2.co.uk/help/pay-monthly/roaming-in-europe.}

^{O2 Switch Up: O2 Switch Up cannot be used within the first 90 days from purchase. New & upgrading O2 customers (not previously on O2 Switch Up as part of a Plus Plan) who purchase an Ultimate Plan tariff directly from O2 only. The Bolt On is included within any Ultimate Plan tariff. Eligible customers may swap their existing handset device (tablets etc are excluded) during the eligible period of their contract, subject to satisfying our terms & conditions. If approved, we will keep your device & pay off your existing contract. If refused, you will only be able to upgrade via our standard methods & early upgrade charges may apply. All requests to swap must be processed via one of our eligible channels, unless we agree otherwise. Customers may only take out a new Classic Plan, Plus Plan or Ultimate Plan following a successful device swap. Classic Plans, Plus Plans and Ultimate Plans are subject to availability, status, credit checks & payment by direct debit. New contract price may be higher than existing depending on plans chosen. Customers will not be eligible to redeem any O2 Recycle offers when using O2 Switch Up. This Bolt On is also subject to your standard terms & conditions of service & is only for your personal non-commercial use. For full terms, see: https://www.o2.co.uk/termsandconditions/mobile/o2-switch-up. Ultimate Plan disclaimer: Be aware that if you use O2 Switch Up to leave your Ultimate Plan within 6 months of redeeming your Ultimate inclusive Extra, you will need to pay for this Extra at the then-current partner price for the remainder of the initial 6-month period that applies. After that period expires, you will be able to cancel this Extra. For full Extra terms, see O2 Extras | Terms and Conditions | O2.}

^{Extra:Get an Extra included for the lifetime of your plan when taking one of our Ultimate Plans (“Extra Period”). Extra Period will be shorter if you choose to leave your Ultimate Plan earlier. You’ll be automatically opted in to a paid monthly subscription if you leave your Ultimate Plan, current partner pricing: Amazon Prime £8.99pm, Cafeyn £7.99pm or Disney+ Premium Plan £10.99 (customers taking Amazon Prime and Disney+ Premium Plan will get a £2 airtime discount that will remain for as long as they retain their paid Extra). Offer may be withdrawn at any time. Charges applied to O2 bill and are subject to change. If you leave your Ultimate Plan within 6 months of redeeming your Ultimate inclusive Extra, you will need to pay for this Extra at the then-current partner price for the remainder of the initial 6 month period that applies. After that period expires, you will be able to cancel this Extra. Eligibility and redemption: must purchase new eligible tariff direct from O2. Select your Extra at any time after making a qualifying purchase and redeem within 28 days of selecting Extra. You may not be eligible to select Partner if you hold an existing account with Partner. Must set up Partner account and agree to their terms of use. Disney+: cannot benefit from more than one Extra Period. Eligibility: must purchase new eligible tariff direct from O2. Select Disney+ at any time after making a qualifying purchase and redeem within 28 days of selecting it. Must set up Disney+ account and agree to its terms of use. Cannot benefit from more than one Extra Period. Unless otherwise communicated to you, redeeming Disney+ through O2 will not automatically cancel or suspend any Disney+ subscription offered directly by Disney or through another third party. It’s your responsibility to manage direct or third party subscriptions. Disney+ content & related artwork © 2024 Disney and related entities. Tariff eligibility criteria applies which includes being a UK resident, 18+. For how to claim & full terms, see  Extras | Terms and Conditions | O2.}