Get the best live music experience with Priority

Find out how to book the right gig, get VIP treatment and make the most of your night.

Make it a night to remember

There’s nothing quite like live music. So we’re here to help you make the most of it, like getting your tickets early and more.

lights and hands in the air at a concert

Find the perfect gig

First of all, you need to find the perfect live music event. Got an artist in mind? Many of them will let you subscribe for updates from their website, so you can get an email when tickets to their gigs are available. Check out the Priority app as well. You can see what’s on at your local O2 Academy, book tickets and invite your friends to join you too. But don’t just stop at your local O2 Academy. There are 19 O2 Academy venues up and down the country, in iconic settings like a Grade I listed building in Leeds and an 1800s Arts Club in Liverpool. So switch up the scenery for a night to remember. And with Priority, you’ll be able to get your hands on tickets 48 hours before general release.

Discover fun facts about UK bands and artists with Music Mapper.

Enjoy VIP treatment

If you’re heading to a gig at The O2 or an O2 Academy venue, you’ll be treated like an A-lister. Not only can you skip the queue and stash your coat for free, but you could get to hang out in our exclusive Priority rooms too. If you’re at The O2, you’ll be able to head to the swish O2 Blueroom for some drinks before the show.

Power up

Your phone plays a big part in your live experiences. It’s the #newnormal. So the last thing you need is to get caught out by the dreaded low battery. Make sure you charge up your phone before you head out, so you’ve got plenty of power for photos, phone calls and sharing. Even better, get one step ahead and take a portable charger. They’re small enough to carry in your pocket or bag without weighing you down, find one for your device.