Priority is our premium loyalty programme, just to thank you for being with us. With Priority, you can jump into a world of exclusive rewards and experiences only for O2 and Virgin Media broadband customers. Plus, you can grab Priority Tickets to thousands of exclusive gigs and events nationwide to see some of the world’s biggest artists – all at no extra cost.

And to keep things fresh, we update your rewards every month based on the things you love (with a few surprises thrown in, too).

You can access Priority on any phone or tablet connected to the internet, either by downloading the Priority app or going to Priority on the O2 website. The first time you visit, we’ll ask you to register your details so we can confirm you have an O2 number or a Virgin Media broadband account. You can also enable settings like location services, that way you can see nearby rewards and experiences at any time (and we can even text you when there’s something close by that we think you’ll like).

If you change your mobile number or lose your phone, you'll have to go through the Priority registration process and start again.

If your map thinks you're somewhere that you're not, the GPS might not be turned on. Go into Settings to check.

Sometimes your phone could still be showing its previous location while it finds you. Give it a minute or two and it should jump to your current location.

If you are inside a building, the phone might have a problem finding your exact location. It's the same if you're on the move - the phone can take a little while to catch up depending upon the speed you're travelling.
 

If you have any problems with a voucher, or you find a voucher code doesn't work at the store or venue, tell the merchant or partner first - you'll find the details in the voucher small print.