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Greater London Authority & O2 Motion | Customer Stories | O2 Business
It’s O2 for GLA’S high street plans
The Greater London Authority employs movement data to understand how people use local services during and after the COVID-19 pandemic.
Mastering high street usage
The COVID-19 pandemic and lockdowns had an unprecedented effect on public use of high streets.
Understanding most used streets, at what times, and by which sets of people were vital.
O2 Motion data and analysis, aided GLA’s idea of curfew and lockdown effectiveness. With the types of people most likely to observe them.
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Key benefits
2.35m users in Greater London
30-35% of people in Greater London are on the O2 network. This equates to over 2.35 million users living in the Greater London area. So O2 Motion has a huge data set to work from.
Fast, accurate reporting
We consistently deliver daily, near real-time reports to GLA.
Anonymised, accurate data
None of the data accumulated by O2 Motion can be used to identify individuals. It’s all anonymised and aggregated to identify trends, not people.
Travel demographics
O2 Motion’s data contains a broad range of insights into the travel of different demographics. But GLA was focused on the need to identify locals vs visitors, for each London borough.
