"O2’s data gave us both a solid base for our research to help us build an accurate picture of current travel demand across a variety of key geographies as well as key insights to tailor business models for new mobility services and support the levelling up of rural areas.”  

Dr Patrizia Franco,
Connected Places Catapult
 

"This project shows that our trip chain-based insights are emerging as a standard asset for establishing travel patterns across the UK. They’re key to building agent-based models to simulate and visualise the need for crucial new mobility solutions for rural communities.”  

Andrew Gillham,
Business Development Director, O2 Motion